Onelife Fitness unveils $19M flagship location in Hoover, Alabama — bringing luxury fitness, studio experiences, and indoor pickleball courts to the Birmingham area

The 65,000-square-foot destination club marks Onelife Fitness's third Birmingham-area location, creating 100 new jobs and setting a new standard for fitness in Birmingham.

Hoover, VA. June 25, 2026: Onelife Fitness, one of the fastest-growing premium fitness brands in the United States, today announced a $19 million investment in Hoover, Alabama. Onelife Fitness Hoover, located at 5569 Grove Blvd., will span 65,000 square feet of thoughtfully designed space where resort-caliber amenities, boutique studio experiences, and a genuine sense of community converge under one roof.

Construction begins this October, with the club set to open in 2027. The project will create 100 local jobs and deepens Onelife Fitness's commitment to the Birmingham region, which already includes clubs in McCalla and Lee Branch.

“We are thrilled to deliver our third club in the Birmingham market and to build a ground-up 65,000 square-foot club with high-end amenities and proven programming at affordable rates,” said Ori Gorfine, CEO of Onelife Fitness. “Our promise and commitment are to build Birmingham a club that rivals the best studios and resort experiences with personalized solutions and staff who genuinely care. From an indoor saltwater pool to a Reformer Pilates studio, to cold plunge, sauna, and Recovery rooms, Onelife Fitness Hoover will have everything you need to live a happier and healthier life.”

A New Benchmark for Fitness in Alabama

Onelife Fitness Hoover is purpose-built as a destination — a place members will want to spend time, not just work out. Signature features include:

• Indoor Pickleball Courts — The first of their kind at any Onelife Fitness location, built for the sport that has taken the country by storm.
• Dedicated Reformer Pilates Studio — A boutique Reformer Pilates experience, with all the polish of a standalone studio and none of the premium price tag. Onelife Fitness Lee Branch will also offer a dedicated Reformer Pilates studio, opening in the Fall.
• Strike Boxing Studio — Technical and conditioning classes taught by world-class instructors, bringing a true boxing experience into a premium setting.
• Resort-Inspired Aquatic & Recovery Complex— Indoor saltwater pool, hot tub, cold plunge, sauna, and a multi-modal Recovery Suite featuring red light therapy, HydroMassage, Normatec compression, and percussion therapy.
• Elevated Locker Rooms — Spa-inspired finishes that feel a world apart from the typical gym experience.
• 3,000+ sq. ft. Outdoor Turf Training Space — Expansive functional fitness terrain for those who train without limits.
• Full Strength & Cardio Floor — Olympic lifting platforms, free weights, and best-in-class equipment across dedicated Strength and Cardio Zones.
• Five Distinct Studio Experiences — Group Fitness, Mind & Body, Cycle (live and virtual), and more — offering something for every member, every day.
• Kids Club — A welcoming, supervised space that makes fitness a family affair.

Onelife Fitness Hoover will offer seamless multi-club access, meaning members at McCalla, Lee Branch, and Hoover can train across all three locations — a network advantage no club in Birmingham can match.

Onelife Fitness operates 72 locations across the East Coast. Learn more about membership at https://www.onelifefitness.com/gyms/hoover and career opportunities at https://careers.onelifefitness.com/.

ABOUT ONELIFE FITNESS: Founded in 2011, Onelife Fitness develops welcoming and modern health clubs that deliver unparalleled value without compromising amenities and service. Backed by Josh Harris’s 26North, Onelife Fitness is expanding across the U.S. with a mission to democratize access to fitness and better health for all. With over 5,000 professional team members, Onelife Fitness has more than 70 locations open or on the way across DC, Maryland, Virginia, Georgia, South Carolina, North Carolina, West Virginia, and Alabama. Learn more at onelifefitness.com.